From left, Anna Clark, director of marketing and communications at IU Indianapolis; April Name, senior designer; and Kelli Blystone, content strategist for UCM, help an attendee during Brand Camp on Nov. 10 at IU Indianapolis' University Tower. Photo by Liz Kaye, Indiana University

University Communications and Marketing hosted a collaborative Brand Camp last week to support marketing and communications partners across the university in strengthening the IU brand and telling a unified story.

Brand Camp resources are now available university-wide, including:

• The university’s brand framework, brand toolkit and other resources, available at brand.iu.edu. The brand toolkit page includes a downloadable file of all new Adobe Express templates, at the bottom of the page under “more resources.”
• Brand Camp session recordings and downloadable slides, available to those with an IU login on the brand website.
  • This includes Vice President for Marketing and Communications Jonathan Coffington’s opening presentation, “The Indiana Way,” as well as other sessions on content strategy, visual language, and working with templates and writing prompts.

Still have questions, or are you eager to continue learning about the IU brand? UCM will offer additional learning opportunities in 2026 with regular virtual Brand Camp sessions. Information about those sessions will be shared in IU Today.