Katie Dawson has been named director of communications and marketing in the newly created Recruitment Marketing and Communications Office for IU Indianapolis, effective Feb 29.

Katie Dawson. Photo by Devin Voss, Indiana UniversityShe will lead the office in implementing strategies, programs and services in support of enrollment management, and serve as a cross-functional leader reporting to the Office of Undergraduate Admissions and the Division of Enrollment Management.

“We are really excited to have Katie Dawson join our admissions and enrollment team,” said PJ Woolston, vice chancellor for enrollment management and chief enrollment officer in Indianapolis. “She is such a creative person, which in combination with her extensive technical expertise will be a real boost to our recruitment efforts. Katie will be a key collaborator with all of our colleagues across campus in the schools and in student services.”

Dawson joins enrollment management from the School of Science on the Indianapolis campus, where she served as managing director of marketing, communications and undergraduate recruitment since August 2022.

“I know firsthand that IU’s commitment to student success is unmatched,” Dawson said. “I’m thrilled that in this new role, my scope will expand to recruitment, retention and enrollment strategies for the entire Indianapolis campus. It’s an especially exciting time to join the admissions team, as IUPUI transitions to IU Indianapolis.”

As director of communications and marketing in the Recruitment Marketing and Communications Office, Dawson will assist in developing and executing comprehensive marketing plans and projects to achieve enrollment objectives with target audiences. She will also cultivate and steward relationships with key stakeholders to inspire a culture of creativity, collaboration and innovation as part of a broader, multi-disciplinary team of communications and marketing professionals.

Before joining the School of Science, Dawson served as director of communications for the Girl Scouts of Central Indiana.

She graduated from IU Bloomington with a bachelor’s degree in journalism and is on track to earn a master’s degree in public relations from IU Indianapolis in 2025.