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PJ Woolston named inaugural vice chancellor for enrollment management

Following a national search, PJ Woolston has been selected as the vice chancellor for enrollment management at IUPUI. His appointment is effective Sept. 15.

Woolston has more than 20 years of higher education experience at nearly every level of the admissions and enrollment process. He is the current vice president of enrollment management at the University of Texas Permian Basin and previously served as vice president for enrollment management at Marian University in Indianapolis.

PJ Woolston He will be responsible for the leadership, integration and coordination of student recruitment and enrollment efforts at IUPUI. An elevation of the associate vice chancellor for enrollment management role, this new position reflects the importance of student success on campus, the vital role the university plays in attracting and educating the state’s workforce and national trends for enrollment leaders in higher education.

Woolston will serve as a member of the Chancellor’s Cabinet, working collaboratively with others in senior campus administration, deans of academic units, the graduate school, international affairs, faculty leadership and related campus partners to promote enrollment management as a comprehensive approach toward meeting IUPUI’s strategic goals.

“We are delighted that Dr. Woolston will be joining IUPUI as vice chancellor for enrollment management,” Interim Chancellor Andrew R. Klein said. “His expertise in developing a strategic approach to financial aid, building strong and motivated teams, and creating a data-informed culture that ensures alignment of institutional mission with enrollment strategy and goals position him well to help our students succeed from enrollment through to graduation.”

Woolston is the first permanent enrollment manager at the University of Texas Permian Basin. In this role, he developed the institution’s first strategic enrollment management plan and overhauled recruitment. Other key accomplishments include expanding the scope of enrollment management, from recruitment only to the full student enrollment lifecycle; creating new recruitment partnerships with the local public school district and community colleges; and revamping the financial aid disbursement schedule for all students.

As vice president for enrollment management at Marian University from 2014 to 2020, Woolston created and led the Enrollment Management Division. During his tenure, Marian’s overall student population grew more than 25%, and underrepresented minority enrollment increased more than 30%.

“I am so excited to be back home again in Indiana!” Woolston said. “Filling this role at IUPUI gives me an extraordinary chance to contribute to the growth of one of the most important institutions in the state. This is a pivotal time for higher education, and I look forward to working with all of our partners in advancing the university’s goal to make higher education attainable for people throughout the state and beyond.”

Woolston’s extensive background in enrollment management also includes six years as director of admission and financial aid at the University of Southern California Thornton School of Music. In that role, he implemented a statistics-based model for admission that stabilized long-term enrollment management and migrated the entire prescreen application process online, increasing and improving access for students, faculty and staff.

His credentials also include leadership and committee roles with the American Association of Collegiate Registrars and Admissions Officers, the Texas Association of Collegiate Registrars and Admissions Officers, the Indiana Association for College Admission Counseling, and several other higher education organizations.

Woolston has a bachelor’s degree in French from Brigham Young University, a master’s degree in music from the University of Michigan, and a doctorate in education from the University of Southern California.


Tia Broz is a communications consultant for IU Studios.