A black cardigan is part of the new “Cream and Crimson” collection. Photo provided by the Office of Sponsorships, Licensing and TrademarksA new line of officially licensed Indiana University women’s professional wear, called the “Cream and Crimson” collection, is now available on the IU Bookstore website and in the bookstore on the IU Bloomington campus.

The Office of Sponsorships, Licensing and Trademarks pursued the creation of the workwear line to fill a gap in the marketplace. The office collaborated with the merchandising company Team IP on ideas, fabrics and artwork details to create four pieces that prioritize comfort and style, with a goal of growing the collection in the future.